Branding & Communication | Shops & restaurants
Genève Aéroport - Concessions commerciales
year
2021 - 2023
domain
Services
role
Branding, Visual Identity, Advertising, Digital, Motion Design, Strategy
assessment
After more than a year in slow motion, the airport's shops and restaurants were eager to get back to cruising altitude. They needed fresh and positive communication to turn the page of the health crisis.
challenge
Boost activity to bring it back to pre-Covid levels by using a universal verbal and visual identity, likely to appeal to the widest possible audience as they walk through the airport.
Advertising
Corporate Communication
TESTIMONIAL
«Après plusieurs semaines de travail, la nouvelle campagne de communication des commerces et restaurants de Genève Aéroport a été lancée au début de l'été. Vouée à promouvoir, la diversité de l'offre commerciale, cette campagne "illumine" le terminal, le site internet et le free wifi de Genève Aéroport. Sobre et élégant, ce nouveau concept de communication apporte fraîcheur et renouveau : il offre également un grand potentiel de déclinaisons notamment dans l'accompagnement des opérations commerciales. Un grand merci à tous pour votre collaboration au top dans cette mise en place ! Et on se réjouit déjà de créer quelques surprises pour les visiteurs de Genève Aéroport !»
Delphine Droubay, Responsable Marketing Concessions Commerciales, 2021
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