expertise •
expertise —
From strategy to design, through the full spectrum of brand experiences, Parenti & Co provides all the services you need for your brand to flourish and fully reveal who you are.
Beauty is born from creativity. And strategy reveals its depth.
Our branding approach rests on 4 pillars. Strategy: the essence of a brand. Design: its appearance. Communication: what it says. Experience: what it conveys.
What’s conceived well begins by being stated clearly. That’s why, before we undertake any visual approach, we get to know you through a rigorous discovery process that includes:
- Customer insight and understanding
- Competitive analysis
- Positioning
- Value proposition
- Customer experience strategy
- Digital strategy
- Brand Architecture
Above all, we’re passionate about design – balance, perspective, movement, harmony. We’re even more excited when the work we create is a true reflection of your brand and strategy. The types of design we work on include:
- Visual identity
- Logo development
- Naming
- Baseline
- Brand guidelines
- Stationery
- Tone-of-voice
What’s a strong brand worth if it isn’t seen? We make sure it gets noticed by your audience in a variety of ways:
- Advertising
- 360° Campaigns
- Social Media
- Print / OOH
- Digital / DOOH
Beyond strategy and design is a whole world of communications where your brand lives and interacts with clients. Our team works in all these mediums:
- UX Design
- Web Design
- App Design
- Editorial Design
- Signage
- Motion Design
- Packaging
- Brand Content