Branding - Wealth management advisory firm
Alphaswiss
year
2018
domain
Asset Management, Direct Investments, Wealth Planning
role
Strategy, Logo Design, Visual Identity, UX/UI Design, Digital Development, Motion Design
assessment
Alphaswiss is a team of sharp, talented and innovative individuals that’s emerged from the often mystifying world of independent asset management in Geneva. Together, they serve the demanding needs of high net worth clients and entrepreneurs.
challenge
Shape the brand to fully convey the company’s character and charisma and help them stand out from an imposing crowd.
BRAND STRATEGY & DESIGN EVOLUTION
Convey the team’s friendly personality and singular expertise. Inspiration emerges from the unlikeliest of places. As we explored logo designs, one stylized high-flying idea rose to the top – representing a team of expert flyers, moving forward together and soaring in the same direction.
BRAND COMMUNICATION
Strong team presence and the edgy Alpha symbol are the brand’s communication vehicles.
Brand Experience
Digital
TESTIMONIAL
«Instead of giving us just trendy design, the Parenti team took care to understand who we are and lead us through the journey of developing our brand»
Yann Labry, CEO of the executive board member - 2018
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