Branding - Business Service Platform
The Business Harbour
year
2015 - 2016
domain
Business Service Platform
role
Strategy, Logo Design, Visual Identity, UX/UI design, Print Design, Photography, Iconography
assessment
ICS is a 15 yo and growing international accounting firm based in Geneva. SLC is a salary hosting company which is part of ICS but legally independent. In 2014, both companies need to overhaul their communication to continue growing.
challenge
Develop a consistent and compelling image for ICS and SLC that reflects their competitive advantage: the two companies together gather a dedicated, multi-competent and international team on the Quai du Mont Blanc.
Brand Strategy
Gain emotional value: Feature the business, multi-service point of sale as a home port.
Brand experience
Brand Experience
Digital
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