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Banque de Commerce et de Placements

Branding | Banque de Commerce et de Placements

Banque de Commerce et de Placements

year

2024

domain

Commodity trade finance and wealth management

role

Stratégie, Naming, Identité visuelle, UI/UX Design, Charte graphique, Motion Design, Signage, Print design

assessment

The Banque de Commerce et de Placements (BCP), founded in 1963, is an independent Swiss bank that has successfully developed two distinct areas of expertise: commodity trade finance and private wealth management. These two sectors represent different lines of business, each with its own clientele and specific characteristics. Commodity trade finance is BCP's historical core activity, while wealth management addresses the growing needs of private clients seeking personalized and sophisticated financial solutions. In 2022, BCP aimed to capitalize on these two areas of expertise under a common identity, reflecting its broader vision.

challenge

Highlight BCP's historical strength, while embodying its ambition to establish itself as a modern and global player.

Inspiration
 
 
Logo Grid
 
 
 
Branding Colors
 
Logo Variantes
 
Branding Font
 
Symbole Gif
 
 
 
Brand imagery
 
Logo Signage
 
Business Card – Folder
 
 
 
Website – Mockup – Homepage
 
Icon system
 
Instagram – Story
 
Credit Card
 
Mug – iPhone App
 
 
 

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