Branding | Banque de Commerce et de Placements
Banque de Commerce et de Placements
year
2024
domain
Commodity trade finance and wealth management
role
Stratégie, Naming, Identité visuelle, UI/UX Design, Charte graphique, Motion Design, Signage, Print design
assessment
The Banque de Commerce et de Placements (BCP), founded in 1963, is an independent Swiss bank that has successfully developed two distinct areas of expertise: commodity trade finance and private wealth management. These two sectors represent different lines of business, each with its own clientele and specific characteristics. Commodity trade finance is BCP's historical core activity, while wealth management addresses the growing needs of private clients seeking personalized and sophisticated financial solutions. In 2022, BCP aimed to capitalize on these two areas of expertise under a common identity, reflecting its broader vision.
challenge
Highlight BCP's historical strength, while embodying its ambition to establish itself as a modern and global player.