Brand Identity | République et canton de Genève
Clés du Climat Genève
year
2022 - 2023
domain
Sustainable & Climate Transition
role
Naming, Copywriting, Branding, Illustration, Motion Design
assessment
In May 2022, the agency was invited, along with five others, to pitch for the communication campaign of the State of Geneva on the Cantonal Climate Plan 2030 (Plan Climat Cantonal 2023) and climate-related challenges. An interdepartmental working group, tasked with gathering the specific needs of different departments and services, was established to coordinate this initiative at the cantonal level.
challenge
Design a visual environment, an overall message and an editorial style (tonality) for an interdepartmental communication campaign for the State of Geneva on the 2030 Cantonal Climate Plan and climate issues.
Symbolizing everyone's involvement
Together
Branding
Identité Visuelle
Cléo
Mascotte Clés du Climat
Expérience
Campagne
TESTIMONIAL
«Un immense incendie se déclare dans la forêt, et tous les animaux, impuissants face aux flammes, regardent désespérément le feu dévorer leur habitat. Seul le colibri, un tout petit oiseau, se met à puiser de l'eau dans son bec pour lancer quelques gouttes sur le feu. Les autres animaux, perplexes, lui demandent ce qu'il est en train de faire, vu l'ampleur du désastre. Le colibri répond simplement : Je fais ma part.»
La Part du Colibri, Pierre Rabhi
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